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The Prince of Wales sees the work of his charity In Kind Direct in Telford

17th September 2012

The Prince of Wales samples a glass of 'Ludlow Gold' organic ale offered by cellarman, Mike Sergeant, of the Church Inn in Ludlow

The Prince of Wales samples a glass of 'Ludlow Gold' organic ale offered by cellarman, Mike Sergeant, of the Church Inn in Ludlow

The Prince of Wales has been given a taste of traditional English ale after bumping into a pub worker during a town centre walkabout in Shropshire.

Hundreds of well-wishers, including 71-year-old cellarman Mike Sergeant - who gave The Prince a sample of a half-pint of golden bitter - turned out to greet His Royal Highness in Ludlow.

Mr Sergeant, who cares for the ales at Ludlow's historic Church Inn, offered The Prince a glass of locally-brewed Ludlow Gold as His Royal Highness made his way towards the nearby St Laurence's Church.

After a brief encounter during which The Prince took a couple of sips of beer, Mr Sergeant said: "He said he liked the taste of it, but unfortunately he couldn't have much because he had got to go into the church. He was a nice bloke, very friendly and I knew he would have a sip as soon as he got it off me."

After leaving Ludlow, The Prince visited a warehouse in Telford, where goods are dispatched on behalf of the charity In Kind Direct. The charity, founded by The Prince in 1996, redistributes surplus goods - donated by manufacturers and retailers - to UK charities.

During his visit to the charity, The Prince helped to pack a consignment of crockery and met volunteers who help in its dispatch centre.

His Royal Highness then moved on to the nearby Museum of Iron in Coalbrookdale, which is designated as a World Heritage Site in recognition of its role in the birth of the Industrial Revolution.

Children from Coalbrookdale and Ironbridge Church of England Primary School were introduced to The Prince, who chatted with them about their homework.

Acting in his capacity as a Patron of the Ironbridge Gorge Museum Trust, The Prince was cheered as he unveiled the newly-restored Boy and Swan Fountain at the Museum of Iron. Originally cast in Coalbrookdale for the Great Exhibition of 1851, the fountain was moved to a park in Wolverhampton before being brought back to Shropshire in 1959.