Focus

Focus

Wool Week 2011: 5th - 11th September

5th September 2011

Establishing the campaign, The Prince recognised there was a need to promote the use of wool, as sheep farmers were finding it cost more to shear the sheep than they receive in payment for the fleece.

This year, Wool Week runs from 5th – 11th September, with a number of woolly activities taking part across the United Kingdom from various leading wool organisations, retailers and interior designers, showcasing creative ideas for the uses of wool.

The campaign aims to promote the market for British and Commonwealth wool, by highlighting its sustainability and superiority as a fabric over the use of synthetic materials.

His Royal Highness has a long-standing dedication to helping farmers. In 2004, The Prince launched the Mutton Renaissance Campaign, to help support the income of family farms who found they were not able to sell Mutton, which comes from a two-year-old sheep, due to a decrease in demand for the meat.

July 2010 saw The Prince establish The Prince’s Countryside Fund, which acts as an emergency fund to farmers who fall victim to unexpected difficulties such as Foot and Mouth disease and flooding.

This year, The Prince of Wales and The Duchess of Cornwall will attend the opening of the Wool Modern exhibition at La Galleria, which takes a 21st Century look in to the uses of wool.