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The Duke and Duchess of Cambridge

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  • Responsible Business and Enterprise

    In Kind Direct

  • HRH The Prince of Wales greeting In Kind Direct warehouse volunteers
  • HRH The Prince of Wales meeting Lawrence Bryan, CEO of Porteirion Potteries
Year after year, In Kind Direct delivers real benefits to hard-pressed communities, to business and to the environment. I hope an example of the virtuous circle in action. Our plans for the future are ambitious, not only increasing our impact in this country, but spreading the idea to other countries too. The demand for the help which In Kind Direct gives is enormous. This situation will only increase in the current economic climate and I can only urge more companies to recognize the difference they can make by working through In Kind Direct.
HRH The Prince of Wales
Every day charities in the UK struggle to raise sufficient funds to purchase essential items to sustain their operations. At the same time companies send the very same items to landfill, either deemed as surplus or not fit to retail because of slight cosmetic flaws in the product or packaging. Founded by HRH The Prince of Wales in 1996, In Kind Direct runs a unique service redistributing surplus products from manufacturers and retailers to UK charities working at home and abroad.

Photos

  • Huge nappy donation arrives at In Kind Direct warehouse.

    Huge nappy donation arrives at In Kind Direct warehouse.

  • The Rossendale Trust receives cookware to supports people with learning and physical disabilities to develop in confidence and independance.

    The Rossendale Trust receives cookware to supports people with learning and physical disabilities to develop in confidence and independance.

  • "Most young parents have very little money to treat themselves or their babies so the In Kind Direct products are highly appreciated by the teenagers.” Rosehill Project, Lancashire

  • Emmaus Cambridge sources essential items and cleaning supplies for the men in their communities

    Emmaus Cambridge sources essential items and cleaning supplies for the men in their communities

  • Hackney Care for Kids has received a wide range of goods including toys, baby clothes, toiletries, cleaning equipment, furniture, hi-vis jackets, toilet roll and stationary

    Hackney Care for Kids has received a wide range of goods including toys, baby clothes, toiletries, cleaning equipment, furniture, hi-vis jackets, toilet roll and stationary

  • Goods are sorted, stored and distributed from our warehouse operation in Telford

    Goods are sorted, stored and distributed from our warehouse operation in Telford

Every day charities in the UK struggle to raise sufficient funds to purchase essential items to sustain their operations. At the same time companies send the very same items to landfill, either deemed as surplus or not fit to retail because of slight cosmetic flaws in the product or packaging.

Founded by HRH The Prince of Wales in 1996, In Kind Direct runs a unique service redistributing surplus products from manufacturers and retailers to UK charities working at home and abroad.

Matching Surplus to Need

In Kind Direct provides a single contact point for companies with usable, quality surplus goods to donate. We have the logistics infrastructure and expertise to accept store and sort large and varied loads of product and then deliver stock to charities’ doors in response to their needs and demands.We address companies’ brand protection concerns by thoroughly vetting all charities within our network and monitoring them to ensure products are used only in their operations or to give to the disadvantaged people they help.

The result is a unique, efficient and highly practical solution which diverts usable goods from being wasted and releases huge additional resource into the voluntary sector.

Growing our impact

Since starting operations, In Kind Direct has distributed £160 million in value of goods from over 1,000 companies. More than 8,000 charities have received products to date, helping millions of people in need every year. Examples include: women’s refuges, hospices, homeless shelters, youth projects, arts projects, family welfare groups, refugee projects, community nurseries and disabled people’s groups.

In Kind Direct’s operations have grown substantially in recent years. In 2015 alone we redistributed £12.1 million in value of products to more than 2,700 charities. Since 2011 the In Kind Direct International Network has also been establised to take forward The Prince’s vision to expand in kind giving to the Commonwealth and other countries.

Videos

  • Discover how In Kind Direct works through this short animation

  • Greenwich Toy & Leisure Library Association is one of In Kind Direct's registered charities and the leading toy library for children with special needs (and their families/carers) in the UK.

  • In Kind Direct redistributes surplus goods from manufacturers and retailers to UK charities working at home and abroad.

  • Women @ the Well is one of In Kind Direct's registered charities, who provides support, practical advice and assistance to vunerable street women in need.

  • Stanley Mews Community Trust was founded over 20 years ago and provides support and accommodation to 25 adults with learning disabilities and or mental health issues.

Case study

  • Hope & Aid Direct is providing vital aid to Philippines communities with support from In Kind Direct

    Hope and Aid Direct

    Baby feeding bowls, crockery and educational supplies donated to In Kind Direct are on their way to help victims of typhoon Haiyan thanks to Hope and Aid Direct. Hope and Aid Direct are sending three 40ft containers full of humanitarian aid to the Philippines, including pallets of baby feeding bowls, crockery and educational supplies, all collected from In Kind Direct’s warehouse in Telford last week.

    Find out more >>