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The Prince of Wales and The Duchess
of Cornwall

The Duke and Duchess of Cambridge

Prince Harry

  • Responsible Business and Enterprise

    PRIME Cymru

  • Prime Cymru
  • Prime Cymru
I happen to believe that the experience and skills which people build up over a lifetime are an invaluable resource and it is madness for society not to make use of this. PRIME Cymru continues to develop new ideas and approaches, to enable older people to become and remain economically active and, in fact, is the only organisation in Wales that exists purely to help older people achieve their ambitions.
HRH The Prince of Wales
PRIME Cymru: The Prince’s Initiative for Mature Enterprise in Wales is a registered charity and the only organisation in Wales dedicated to providing practical support to people aged 50 and over who want to become and remain economically active.


The Prince of Wales meets PRIME Cymru staff

The Prince of Wales meets PRIME Cymru staff

Economic activity amongst the over 50s is a critical problem in Wales.

Over 240,000 people aged 50 to state pension age are not working this equates to nearly 38% of the total number of people in this age group with a large number dependant on benefits.

PRIME Cymru was founded by HRH The Prince of Wales in 2001 in response to letters he had received from many people saying that they felt that after the age of 50 they were on the ‘scrap heap’ and they had faced insurmountable problems in securing paid employment because of their age.

Through our staff, trained mentors and associates we provide clients throughout Wales with free tailored one to one support whether they wish to start their own business, return to the workforce or volunteer to develop skills and confidence to move closer to economic activity.

Case study

"I would never have taken the steps to set up my business without the support of PRIME Cymru."

Sue Carvill - PRIME Cymru

Sue Carvill tells us how her life has changed since meeting her PRIME Cymru mentor."Two years ago, I was violently attacked during a robbery on the jewellery shop where I worked. I was worried whether I would ever be able to see again as I was sprayed with a double dose of pepper spray. The pain was unbearable. For nearly a year afterwards, I wouldn’t leave the house, was terrified of the dark and barely slept."But with the help of Victim Support, my doctor, my family, friends and counselling…

Read case study