The Campaign for Wool is celebrating its tenth anniversary and showcasing the sustainable benefits of wool with the launch of a limited edition wool scarf, designed in collaboration with Amy Powney from sustainable brand Mother of Pearl and manufactured by Johnstons of Elgin.
The scarf is made with wools from four leading wool growing countries - The United Kingdom, Australia, South Africa and New Zealand.
Profits from sales will support The Prince’s Foundation’s Future Textiles initiative, an educational programme that aims to train the next generation with skills for the textile industry, and apprenticeships at Johnstons of Elgin.
The Prince, who is the Campaign For Wool’s Patron and helped design the scarf, said:
It is important to remind people of how valuable and sustainable wool is as a fibre and as a natural material.
Wool is a product that the most brilliant boffin in the most hi-tech laboratory could never create.
By investing in nature as the true economy we have an incredible opportunity to reinvigorate sustainable industries.
Wool’s sustainable and biodegradable properties provide a unique natural option for us all to reassess for environmental values and purchases.
We need to put nature at the heart of how we operate and to evolve our economic model, putting people and planet at the heart of global value creation."