Over the years, The Prince of Wales has founded a variety of initiatives on a range of subject matters in order to try and help communities both locally and globally.

Some of his key initiatives include:

The Prince’s Accounting for Sustainability Project (A4S)

Founded in 2004, A4S aims to inspire action by finance leaders to drive a fundamental shift towards resilient business models and a sustainable economy.

His Royal Highness at an A4S event

Campaign for Wool

The Prince has long been sensitive to the plight of sheep farmers in this country and abroad. Through his initiative, the Campaign for Wool launched in January 2010, he has sought to repopularise wool as a natural fire-retardant and sustainable fabric, expanding the market for both British and Commonwealth wool as well as promoting the awareness of its environmental benefits. 

The Prince meeting representatives of the Campaign for Wool

Prince’s Countryside Fund (PCF)

It was The Prince of Wales’s long-held concerns for the future of Britain’s rural areas that led to the idea of raising funds to help them become more sustainable. From this The Prince's Countryside Fund was born, and since 2010 it has helped improve the quality of life for those living and working in rural areas.

Prince's Countryside Fund representatives meeting HRH.


Founded by The Prince in 2007, the charity's mentoring programmes create opportunities for young people growing up in the most deprived communities. Mosaic’s vision is for all young people to be supported to realise their potential.

The Prince attending a Mosaic event.

Sustainable Markets Initiative and Council

In response to the increasing threats posed by climate change and biodiversity loss, His Royal Highness The Prince of Wales created the Sustainable Markets Initiative and Council, in collaboration with the World Economic Forum, in September 2019.

His Royal Highness in India at a Sustainable Markets Council roundtable meeting.


Following a meeting in November 2003 with Sir John Bourn, the UK’s Comptroller and Auditor General at the time, His Royal Highness The Prince of Wales established an Accounting for Sustainability (A4S) Working Group in collaboration with H.M. Treasury and the National Audit Office. 

The group’s aim was to explore the question of why standard approaches to accounting failed to deliver value for money in either financial or environmental terms. The group reported their findings in 2005, sparking a second phase of work.

2006 saw the first A4S Summit, and since then there has been an annual summit each year.

A4S works with the finance and accounting community with three core aims that underpins everything that they do: 

  • Inspire finance leaders to adopt sustainable and resilient business models;
  • Transform financial decision making to enable an integrated approach, reflective of the opportunities and risks posed by environmental and social issues;
  • Scale up action across the global finance and accounting community.

A4S has three global networks: the Chief Financial Officers Leadership Network, a group of CFOs from leading organisations seeking to transform finance and accounting; the Accounting Bodies Network whose members comprise approximately two thirds of the world’s accountants; and, the Asset Owners Network which brings together Pension Fund Chairs to integrate sustainability into investment.

For an in depth look in to the work of A4S, visit their website: www.accountingforsustainability.org


On hearing about the low prices British farmers were receiving for their wool, The Prince convened a group of representatives from the fashion and interior design industries to see what could be done. A firm supporter of sheep farmers, His Royal Highness was interested in seeing how the benefits of this material could be better explained to people so that they appreciated the benefits of choosing a natural product.

In January 2010, The Prince of Wales launched the Campaign for Wool in front of a group of fashion, carpeting and insulation industry experts. In his speech, The Prince highlighted the many benefits wool had to offer and how buying wool helps support sheep farmers around the world. 

As a result, The Campaign for Wool has seen wool growing organisations from the United Kingdom, Australia, New Zealand and Norway working together to remind the world of wool’s usefulness.  

In 2010, the Campaign for Wool staged London Wool Week where fifty-five retailers came together to promote wool. Major British retailers supported the initiative which saw a herd of sheep grazing on a newly turfed over Savile Row.

Their Royal Highnesses at Wool Week.

In 2014, guests of His Royal Highness at Clarence House witnessed first-hand the fire-retardant properties of wool and also the wonderful biodegradable nature of the material when a woollen jumper was buried along a synthetic counterpart. When exhumed some months later during the London Wool Week, the woollen garment had biodegraded, whereas the synthetic item remained intact. 

In September 2016, The Prince attended the first ever Campaign for Wool Conference at Dumfries House. This event brought together the entire wool chain, from key farmers and growers, to buyers and fashion designers. It culminated in the signing of the Dumfries House Declaration, a pledge to all major fashion retailers from across the Commonwealth to support the use of this remarkable fibre.

In 2018, His Royal Highness invited funders from the wool growing countries of the Commonwealth to join industry supporters of the campaign for a council meeting at Clarence House. And in 2019 sent a message of celebration to the Shetland Wool Week on their 10th anniversary and commented on the Campaign for Wool’s progress over the past decade.

In 2020, Campaign for Wool celebrated their 10th anniversary with the launch of a limited-edition wool scarf, designed in collaboration with Amy Powney from luxury sustainable brand Mother of Pearl and manufactured by Johnstons of Elgin. The 10th Anniversary scarf was conceived by HRH The Prince of Wales to commemorate the anniversary and showcase the benefits of wool. Available in three distinct Autumnal colours, the unisex scarf was crafted using a unique wool fibre blend created for the celebratory scarf with fine wools from four leading wool growing countries connected to the campaign – the United Kingdom, Australia, South Africa and New Zealand. Profits from the scarf supported The Prince’s Foundation Future Textiles initiative and apprenticeship at Johnstons of Elgin.

For more information about the campaign, visit their website: www.campaignforwool.org

The Prince of Wales has long been a supporter of British farming and rural communities and since 2010 the Prince’s Countryside Fund (PCF) has helped improve the quality of life for those living and working in rural areas.

Speaking in 2016 His Royal Highness said:

The countryside means different things to each of us. For some, it is a place of beauty and tranquillity - somewhere to escape the stresses and strains of urban life, to be closer to Nature and to enjoy our wonderful landscapes and the wildlife they support. For many, it is also a place to live and work. And, of course, for all of us it is a source of our food and water, not to mention the vital role it plays in capturing carbon in the fight against climate change. But whatever our relationship with rural Britain, we can surely all agree that it is one of the greatest treasures of our nation.

My Countryside Fund is a response to the threats facing our countryside, as we know and love it. Farming and rural communities are under immense pressure, to an extent perhaps unprecedented in my lifetime. In a fast moving, global economy, no sector can be immune to rapid changes, whether good or bad, but it is all too easy to overlook, or perhaps merely to forget, just how much we depend on our family farmers, and the extent to which their fortunes and those of rural communities are directly linked.

The Prince at a Farming Resilience Programme event.

PCF’s vision is of a confident, robust and sustainable agricultural and rural community which is universally appreciated for its vital contribution to the British way of life and fit to support future generations.

The PCF provides more than £1m in grants each year to rural projects across the UK and also has an emergency fund to support those facing hardship whether this in an outbreak of animal disease or extreme weather.

They also conduct research to better identify the key factors that will help the British countryside thrive and run programmes, such as The Prince's Farm Resilience Programme, to equip farm businesses with the information and confidence they need to have a resilient future. 

For more about the PCF visit: www.princescountrysidefund.org.uk

Mosaic was founded in 2007 by HRH The Prince of Wales and its mission, through its mentoring programmes, is to create opportunities for young people of all backgrounds growing up in the most deprived communities and to harness the power of positive thinking. In 2016, Mosaic moved home to become an initiative of The Prince’s Trust. 

Mosaic believes that by linking young people with inspirational role models this will help to boost their confidence, self-efficacy and long-term employability. 

In May 2015, a new photograph featuring His Royal Highness and mentors from Mosaic was unveiled as part of an exhibition at London’s Brunei Gallery by celebrated photographer Peter Sanders.


The photograph was a continuation of a photograph taken 15 years ago and forms part of Sanders’ ‘The Art of Integration’ exhibition, a visual reminder of the role Muslims play and have played in British life, and demonstrates The Prince’s long-standing support for the Muslim community in the UK.

Speaking about the exhibition, His Royal Highness said: 

Integration is, indeed, an art, something of great beauty which is to be treasured and at which, with application, the human spirit can excel.

To find out more about Mosaic visit: www.mosaicnetwork.co.uk

The Prince of Wales gave his first major speech on the environment in 1970 and has continued to speak out on the dangers to the environment both in the UK and on platforms around the world.

In September 2019, in response to the increasing threats posed by climate change and biodiversity loss, His Royal Highness The Prince of Wales created the Sustainable Markets Initiative and Council.

This Initiative has been established with the support of the World Economic Forum to accelerate the global transition to sustainable markets and decarbonisation.

At the World Economic Forum 2020 Annual Meeting, The Prince launched a 10 Point Action Plan to kickstart bold and imaginative action across the next decade. 

As part of the wider Sustainable Markets Initiative, His Royal Highness has created a Sustainable Markets Council composed of leaders from across public, private and philanthropic sectors. The Council serves as a ‘brain trust’ to build a global movement of leaders working to transition the world to genuinely Sustainable Markets and a net zero global economy.

More than 12 industry roundtables planned for 2020 will look to convene world leaders to accelerate industry transitions and to develop pathways toward more sustainable markets by 2030.

For more about the initiative and council visit: www.sustainable-markets.org

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