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In November 1921, the Royal British  Legion’s first Poppy Appeal took place and the nation adopted the annual tradition of placing a small red flower on their clothing to signify respect and support for the Armed Forces community, their service and their sacrifice. The significance of the poppy is as relevant today as it ever was, while our Armed Forces continue to be engaged in operations overseas and often in the most demanding of circumstances.

The simple act of wearing a poppy is only made possible because of volunteer Poppy Appeal collectors who share a common goal - to recognise the unique contribution of the Armed Forces community. Last year, for the first time in its history, the R.B.L. had to withdraw its collectors from the streets, owing to the pandemic. This year, we warmly welcome the return of Poppy Appeal collectors to our communities. 

My wife and I are immensely proud to launch the Poppy Appeal in this seminal year and we invite the nation to come together and, once again, wear a poppy in support of our Armed Forces community. After all, every poppy counts.