With consumers controlling an estimated 60% of global G.D.P., people around the world have the power to drive the transformation to sustainable markets. Yet, we cannot expect consumers to make sustainable choices if these choices are not clearly laid before them. As consumers increasingly demand sustainable products, they deserve to be told more about product lifecycles, supply chains and production methods. For a transition to take place, being socially and environmentally conscious cannot only be for those who can afford it. If all the true costs are taken into account, being socially and environmentally responsible should be the least expensive option because it leaves the smallest footprint behind.
With 2020 being seen as the “super year”, kick-starting a decade of action for people and planet…I intend to do my utmost to ensure that the message of urgency, systemic change, collaboration and integration is heard.