So eat British beef; drink French wine and preserve a precious, priceless heritage for our future - and for our descendants.

This wonderful piece of beef is not just a delicious lump of meat that we enjoy eating - no, it is far more that that for it represents an entire culture, the culture of the family farm. It represents the ancient tapestry of rural life; the dedicated animal husbandry, the struggle with the natural elements, the love of landscape, the childhood memories, the knowledge and wisdom learnt from parents and grandparents, the intimate understanding of local climate and conditions, the hopes and fears of succeeding generations.

The same could be said of so much of the produce of France, and particularly, of course, your marvellous wine for which you are renowned the world over. Nothing enhances the flavour of beef more than a glass of good French red wine. So eat British beef; drink French wine and preserve a precious, priceless heritage for our future - and for our descendants.