For that reason I have decided to introduce a Countryside Award Scheme to be known as The Prince of Wales Countryside Award. The idea is that it will be presented to both voluntary and statutory organisations which have promoted projects that are a distinctive contribution towards improving the general quality and beauty of the environment in Wales during 1970. 

It is a countryside quite as beautiful and magnificent as any in Europe, or outside it for that matter, but it is in danger of rapidly losing its unique individuality and magnificence, and we are here to make sure that such a situation is thwarted by co-operative efforts.